Catrin Elis, Marketing Manager, Cadw
Equinox has been delivering successful communications campaigns for Cadw for nearly three years, exceeding targets and increasing PR reach by at least 10 per cent year on year.
CIPR judges on Pack your Imagination campaign
The campaign packed a lot of punch to gain significant traction by capitalising the appeal of the historic sites with a cleverly thought-out partnership with Lego. By integrating online TV ads, on-site activities, social, media relations and online opportunities, Equinox weaved a campaign that exceeded KPIs on all fronts.
Wales Online’s Digital Development Editor, Steffan Rhys on Cadw’s Dragon stunt
As soon as I heard the idea I realised that it had potential to be hugely popular. And when I saw the pictures and who was behind it, I strongly suspected it was going to be widely shared and read.