Tafwyl
Celebrating the coolest language on the planet
Equinox has been a proud sponsor of Tafwyl since 2012 — and, in 2022, came up with the idea of hosting a unique social media led event during ‘Wythnos Ffrinj Tafwyl’, to celebrate the Welsh language.
We set out to deliver a highly topical event aimed at young people to complement Tafwyl’s wider programme of activities. This led to our creative concept of:
Hosted at Tramshed Tech in June 2022, Equinox brought together a panel of five young Welsh-language influencers / creators to discuss all things digital in front of a live and virtual audience, including:
Tactics
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Secured Tramshed Tech as partner host
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Brokered involvement of high-profile influencers
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Organised event and set diverse discussion topics
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Set-up Eventbrite to manage event bookings
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Designed promotional graphics for various social platforms
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Provided panelists with media to promote via their channels
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Managed organic social media promo through
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Live streamed event through Tafwyl’s Instagram
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Promoted above through ‘Event Reminder’ feature in Stories
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Co-ordinated + managed event: set-up, briefing, welcoming
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Devised strategy + managed launch of Tafwyl’s TikTok channel
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Created month's worth of organic TikTok content
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Established engaged channel for the Festival going forward.
This in-kind project reflects Equinox’s brand values as a bilingual agency and demonstrates our sound knowledge of the influencer market and ability to negotiate and secure high-profile talent to support our work.
