• Swim Wales

Swim Wales ‘Making Waves in Wales’

Our Mission

Equinox Communications was commissioned (in April 2014) to raise awareness of the Swim Wales Aqua Passport initiative and support the collective Welsh Government & partner organisations’ vision of making every child in Wales a swimmer by 2020.

Our Approach

Equinox delivered a three month stakeholder and media relations campaign from June to August 2014, to coincide with the start of the school holidays and the end of the Commonwealth Games. It was focused at creating a Making Waves in Wales campaign brand and delivering messages to families within our target Local Authority areas. The tactics we used included:

National launch event attended by John Griffths AM, Minister for Culture & Sport at the Cardiff International Pool to generate blanket press and broadcast media coverage
National radio campaign and targeted social media, PR and online advertising campaigns specifically aimed at reaching parents who wouldn’t usually take their children to learn to swim
Regional media campaign using case studies of local commonwealth athletes and swim school providers
Creating a social media presence for Aqua Passport and the Making Waves in Wales campaign

The Result

Generated national campaign awareness through high impact broadcast coverage with ITV Wales and national print and online coverage, reaching over 500,000 people across Wales
Reached disengaged communities through high quality regionalised print coverage and targeted digital advertising, reaching over 200,000 people
679 likes on the Aqua Passport Facebook page
125% increase in number of visitors to Aqua Passport website since the campaign launched
Swim Wales ‘Making Waves in Wales’Swim Wales ‘Making Waves in Wales’Swansea Bay City RegionSwansea Bay City RegionRural Events NetworkRural Events NetworkValue WalesValue WalesThe Electoral CommissionThe Electoral CommissionNational Waterfront MuseumNational Waterfront MuseumDyfed Powys Criminal JusticeDyfed Powys Criminal Justice

2014-09-19T21:26:55+00:00 September 19th, 2014|Case Studies, Case Study Public Sector Services|