How far are your updates going?
We provide bespoke training courses to help individuals and organisations understand how to use social media effectively. Our training courses are run as practical hands-on workshops to ensure attendees can put what they have learnt straight into practice. All of our training sessions include time for troubleshooting too.
We make sure all the basics are right and advise on using advanced functionality to make the most of each channels. We provide guidance on researching relevant channels and scheduling and creating shareable content while managing any issues with live case studies as examples.
Talk to us about helping you add colour to your social media activity.
You can choose from the following workshops…
Social media strategy and policy We always recommend the strategy and policy workshop as an important first step. This helps participants establish the main objective of using social media, identify where target audiences are active and create content and language guidelines and protocol for dealing with comments.Twitter Don’t know your hashtag from a retweet? Our Twitter workshop will give you the steps to Twitter success, covering everything from perfecting your profile, to building followers and starting a conversation and sharing relevant content. Plus find out how to run promoted tweets and the best tools to evaluate the success of your campaigns.Facebook This workshop will help you look beyond the boring lunch updates and see the real opportunities Facebook offers to help make your business a success. The workshop covers perfect profiles, relevant content, making connections, Facebook advertising and making the most of Facebook insights.Linkedin Our Linkedin workshop will help you get the most from the world’s largest professional network. From maximising your personal profile, to making the right connections and creating company pages and groups to helping establish your authority, plus ads and analytics.Other channels Social media exists beyond Twitter and Facebook and it may be the audience you want to target are active on Pinterest, Instagram or Google+. We’ll guide you through these channels and how you can make them work for you.Blogging Companies that blog enjoy 55% more traffic. We’ll guide you through creating your own blog, developing content and looking for guest blogging opportunities. We also advise on blogger relations, from identifying key bloggers to determining approachability and pitching an idea.Clients we’ve helped
- Capital Region Tourism
- Cardiff University
- Creative Rural Communities
- National Assembly for Wales
- Rhondda Cynon Taf
- STAEDTLER UK
- The Valleys Heart and Soul
We commissioned Equinox to run a series of Social Media Worskhops with a number of fledging businesses we were working with, with mixed social media experience and ability but largely social media novices. The Equinox team did a fantastic job of assessing the varying needs of the participants, took the time to understand their businesses and objectives and subsequently made all aspects of the workshops relevant, accessible, engaging and most of all, lots of fun! We have seen a great improvement in the participants social media activity since the workshops, and have received great feedback such as ‘Thanks for the workshops, the presenters were first class and really knew their stuff’, ‘I thought I knew quite a bit about social media before the workshops, but now I realise I was only scratching the surface’ and our favourite ‘Thanks for the workshop, I am no longer scared of social media! Nicola Sumner- Smith, Senior Rural Regeneration Officer