Social 2017-05-25T14:26:15+00:00

Social

Equinox has in-house expertise on all aspects of social media.

Social media is all about having a conversation and creating advocates for your brand or organisation so have a chat with us about how we can help you talk to the right people.

We’ve helped clients such as STAEDTLER UK, create an online community for KS1 and KS2 teachers through Teacher’s Club UK and talk to teenage girls interested in fashion through Tyson Triplus.

We also manage the social media for the Chartered Institute of Marketing’s Canmol awards and three shopping Parks throughout the UK on behalf of Savills managing content from 48 retailers.

We have our own in-house multimedia division, ensuring we have the latest cutting edge techniques and technology to create the most engaging digital content for our clients. Recent projects included recreating the splendour of Caerphilly Castle using CGI technology and even bringing our Cadw dragon to life for a Sky advert in 2016.

For those that have the resources in-house we provide bespoke training on all aspects of digital communications and maximising social channels.

Many people and organisations kick off social media activity without a clear vision of what they hope to achieve and this typically generates mediocre results. Social media needs to be approached in the same way as all other communication methods, with a clear objective, target audience and agreed KPIs.

We’ll help you fish where the fish are by identifying the platforms your targets audience are most active on and finding the most influential users to engage with. Then we’ll help you devise a social media identity and create relevant shareable content and campaigns. Plus put a policy in place covering everything from tone of voice to dealing with issues together with the tools to listen and engage in conversations. Or we can do it all for you!

The beauty of social media advertising, particularly Facebook, is the ability to make campaigns highly targeted – targeting users by their relationship status, which smartphone device they use, or even by which bands they like.

We can manage your Facebook and Twitter advertising, matching up products to relevant audiences through a series of mini-campaigns.

This advertising approach is much more effective than offline advertising in terms of targeting and offers insightful analytics about the campaign response and the users who engaged with it.

Get in touch and we can share some details of recent campaigns with you.

Creative video and images are the most well-shared content on social media. Equinox’s Multimedia Manager can create memes, GIFs and videos to promote your message in a shareable format. You can view our latest examples on our vimeo channel

Equinox grasped the importance of capturing the attention of the online community with a truly innovative, eye-catching and intriguing campaign. They managed to communicate the great offer of Bridgend against difficult existing perceptions and encouraged bloggers to take a second look and write about Bridgend and the tourism offer in a different way. I’m looking forward to working with the team again for some more fun and creativity!

Paul Steele, Founder and Editor of BaldHiker.com and Visit Britain and Huffington Post blogger