Logical and creative approach to marketing strategy
At Equinox we appreciate that marketing is not just about ‘selling’ products and services.
Marketing encompasses a far wider range of activities and we adopt a precise, step-by-step, logical approach to marketing strategy.
We can assist you in the development of your business or product, from the conception of an idea through to maintaining customer interest and loyalty, ensuring commercial success.
We work with our web team to design and build cutting edge websites, completely bespoke to our clients’ needs. We can advise on the best way to use CRM and CMS systems, host the latest visuals and ensure your website is the best it can be to reach and impress your customers.
We are experts in using the latest technology to reach your audience and whether Google ads, iphone applications, banner ads, SMS messaging or bar code promotions, we will evaluate the tactics and advise as part of your wider strategy. Online promotional opportunities are changing all the time and our digital team keeps up to date with all techniques, has the capability to integrate into your communications strategy giving you the edge over your competitors.
Having a clear and well defined marketing communication strategy is imperative to the success of any organisation. We work closely with our clients to define the key objectives and messages, implement programmes which will convey those messages to the correct target audience, such as the public, consumers, investors or stakeholders. During implementation, we monitor activity regularly and adapt accordingly, to ensure that a marketing programme continues to be fresh, relevant and effective.
Advertising methods come in all shapes and sizes – and locations! At Equinox we explore new and innovative ways of advertising your products or services as well as the usual, traditional methods. These could include press, TV and radio advertising, poster sites, buses and bus stops, direct mailings, taxi advertising, social media advertising and pay per click (PPC) campaigns.