We’re delighted to have led the way at the annual CIPR PRide Cymru awards this Friday with no fewer than three Gold awards for our work with Cadw, and a Silver for our latest campaign for STAEDTLER Teachers’ Club UK.
A hat-trick celebration is also in order for the team having bagged the ‘Best Use of Media Relations’ award for the third year running , this time for Cadw’s Pack Your Imagination campaign (pictured above).
Full list of Equinox’s 2015 awards:
GOLD – Integrated Campaign: Cadw, Pack Your Imagination
GOLD – Best Use of Media Relations: Cadw, Pack Your Imagination
GOLD – Public Sector Campaign: Cadw, Open Doors 2014
SILVER – Consumer Relations Campaign: STAEDTLER Teachers’ Club UK
Here’s a snippet from the judge’s comments:
“Equinox were tasked with devising a spring campaign to drive footfall to multiple Cadw centres of tourism, through presenting Wales’ historic sites in a new light, and were rewarded for their success by winning two Gold awards for ‘Integrated Campaign’ and ‘Best Use of Media Relations’.
Pack Your Imagination was considered by judges to be a “great example of what the right creative ideas married to a strong brief and well-planned evaluation can deliver.” They also credited it for being a “very strong creative campaign that delivered international media coverage and went above and beyond the expected results.”