If you’re a loyal Equinox blog reader you’ll remember my last post was very restrictive as I was unable to write about the top secret work we’d been up to that week.
Well this week we were finally able to shout about it and, being PR types, that’s something we’re pretty good at.
Opportunities to See (OTS) for our clients is soaring into the millions this week and, being a full service agency, that reach has come from news coverage, social video stats and event announcements.
Here’s the highlights.
This Thursday saw us achieve blanket Wales AND UK national media coverage for the launch of the new Welsh Government ACT now Dementia risk reduction awareness campaign.
“Our lead story tonight…”
We also launched Sir Terry Matthew’s City Deal bid for in excess of £500m funding from the UK Government for the Swansea Bay City Region. The story was a key news item on BBC Wales News. Our dementia announcement also made BBC and ITV lead news stories. Look out for our light projection this weekend on the walls of Cardiff Castle once it gets dark and let us know your thoughts on #dementiacymru
The main event
We’ve been working for weeks to prep for a Wales vs England screening at Caerphilly Castle and we were finally able to release tickets this week. Tickets have almost sold out less than 24 hours of WalesOnline breaking the news. Their Facebook post had more than 1,000 interactions.
We created a 60 second time-lapse for Arriva Trains Wales which we released to media ahead of tonight’s French game. The footage shows the sheer volume of fans that use Cardiff Central on match day. The video was picked up by BBC, ITV and WalesOnline. More than 16k people have already watched the link on BBC’s Facebook page alone!
Hold the front page(s)
Wednesday was a good day. We woke up to see that our City Deal bid and Caerphilly Castle rugby screenings had made the front pages of the Western Mail and Echo respectively.
Needless to say that while recording this coverage we’ve also been working on more top secret projects but more on that next week.