Did you know that, in just a couple of hours, you can create an animated Facebook video that will (ahem) move your followers?
Animation programs are ten a penny — and many of them are excellent — but our top tip is that the presentation app Keynote (which most Mac owners already have) is a dream for anyone who wants to make a simple motion graphic or a basic ‘cartoon’. OK, the end results won’t give Pixar executives sleepless nights, but the resulting videos are quick, effective and can work well on Facebook.
So here’s how we made a simple animated video to promote STAEDTLER Teachers’ Club.
Step 1 — The Storyboard
Even if your video will be simplicity itself, it’s still worth sketching out a few ideas — if only because it’s much simpler to chop and change at this stage than when you’re immersed in text and graphics further down the line.
Here’s how the Teachers’ Club video started its life…
Step 2 — The Graphics
Now, you don’t need to create your own cartoon characters or original graphics, as stock image sites like Adobe Stock and iStock have plenty of affordable options. But if you do enjoy sketching and doodling, this is an ideal opportunity to work something up in Photoshop. Here’s Noris, STAEDTLER’s iconic pencil, on the ‘drawing board’…
Step 3 — Making it move
Apple know a thing or two about making user-friendly products, so Keynote is (to use a technical expression) an absolute doddle to navigate — especially to anyone who’s ever used PowerPoint.
Why is it so good for creating animations on the fly? Keynote’s secret sauce is ‘Magic Move‘ — a setting that can move objects around your draft video in a graceful way. (It would take an awful lot longer to achieve the same effect using traditional stop-motion animation.)
In the Teachers’ Club video, making Noris pop into view was as simple as placing him outside the frame in slide 1 and inside the frame in side 2.
Timings are also important at this stage — and, as with PowerPoint presentations, trial and error will help you work out if everything is flowing correctly.
Step 4 — Export and share
When you’re ready, transforming your presentation into a video is as simple as clicking the ‘Export to’ option and choosing ‘Quicktime’. The resulting m4v file can be uploaded to Facebook or YouTube — meaning that, just a few short hours after scribbling your initial ideas, you’re ready to share a short animation with the world.
Here’s the final version of our Teachers’ Club video.