• Case Studies - Environment - FtAW

Fly-tipping Action Wales

Equinox has been working with Fly-tipping Action Wales (FtAW), and its 50 partner organisations across Wales since 2009.  Our brief is to deliver annual national Wales bilingual communications campaigns that are tailored to local needs and provide clear and consistent messages around the issue of fly-tipping in Wales and the call to tackle it together through sustainable behavioural change.

Outputs: include 12-month rolling schedules of  seasonal PR campaigns, media stunts, reactive press office, national media partnerships, partner toolkits and promotional materials, stakeholder & community outreach campaigns, social media content management & scheduling, monthly reporting and bi-annual campaign evaluations.

Exposure

  • 1 x new campaign theme ‘ No More Rubbish Excuses. Dim Mwy O Esgusodion Sbwriel’
  • 1 x partner toolkit of downloadable campaign resources
  • Over 10 minutes of bilingual national TV & radio
  • Over 30 print & online cuttings
  • 22 x promoted posts (Facebook &Twitter)
  • 18 social media videos / animated GIFs

Reach

  • Over 3 million audience reach through media
  • Over 3.5 million through social media
  • 300 partners & stakeholders via toolkit

Engagement

  • 100,000 views of the 18 social media videos
  • 4,000 engagements with social content through ‘likes’, comments, shares
  • Over 13,000 Twitter page impressions
  • 13% increase in Facebook page likes
  • 7% increase in Twitter followers

Impact

  • 15% uplift in traffic to campaign website for more information on tackling fly-tipping together
2018-01-30T11:19:23+00:00 January 30th, 2018|Case Study Environment|