Continuous Professional Development through training

Equinox is now in its fifth year of delivering face to face training for cross-party Assembly Members and their support staff as part of the National Assembly for Wales Framework for Continuous Professional Development.

Outputs: we have worked closely with the client across the contract to develop bespoke training courses (2-hour, half and full day sessions) and to add in new content when required, to meet the needs of National Assembly for Wales members.  Our key course content include:

‘Understanding & Using Media Effectively’: the media landscape in Wales; what makes a great news story; basic press release writing; pitching stories to media; social media and handling a crisis

‘Advanced press release writing’: press release writing pitfalls; rules for writing concise copy; practical release writing session; developing a media strategy; managing interviews and interview technique

How to produce video to enhance social media’: how to take a great photograph / make a great video & half day practical session in filming and editing

‘Crisis Management’: introduction to crisis comms planning, practical exercises and handling media interviews

‘Social media techniques’: basic introduction to content scheduling and performance analytics as well as advanced level course on more detailed techniques and analytics


15 training sessions delivered to date for over 150 support staff

Average score of 9/10 on course feedback forms

‘Great course.  Made me feel very comfortable during something I was initially nervous about’

‘I now feel more confident in dealing with the media.  The interactive nature of the course was very positive’

‘It was particularly useful to work through scenarios relevant to my field of work’

2018-02-01T16:14:13+00:00 February 1st, 2018|Training|