CIPR Cymru Wales PRide Awards 2017

The CIPR Cymru Wales PRide Awards were, once again, a massive success for us at EQHQ.

For the second year in a row, we walked away with the sought after, GOLD award for ‘Outstanding Public Relations Consultancy’, along with EIGHT awards for the fantastic, innovative campaigns we’ve delivered over the past year.

Our ‘Dragon Effect’ campaign for Cadw was a roaring success, bagging us three golds and one silver.

We also added to our silverware with wins for STAEDTLER Teachers’ Club,  the Welsh Government’s Organ Donation campaign, and another for our work with Cadw, but this time for our fairies at Castell Coch low-budget campaign.

 

Here’s what the judges had to say about our award-winning campaigns…

 

GOLD AWARDS:

 

PUBLIC SECTOR CAMPAIGN

THE DRAGON EFFECT

Baby Dragons “hatch” at Caerphilly Castle

 

‘This was a brave campaign for a public sector cause. They came up with a campaign with wider benefits for the Welsh tourism industry and the wider economy. Increased revenue streams for Cadw and delivered its best year on record and it was evident this campaign played a significant role.’

 

INTEGRATED CAMPAIGN

THE DRAGON EFFECT

The Cadw team

‘A very creative campaign; the implementation of the tactics were very strong, creativity lead to a very high reach and engagement level with direct measurable results against KPIS. This was an outstanding campaign.’

 

ARTS, CULTURE OR SPORT CAMPAIGN

THE DRAGON EFFECT

Dragons on tour


‘This strong campaign showed the benefits of clearly identified aims and immaculately planned strategy and tactics. With strong evidence of creativity and innovation to bring the campaign to life and create shareable and engaging content on multi-channels. They conducted strong research to define their aims. Strategically they were also mindful of its role within a wider tourism context. They clearly meet and exceeded their objectives.’

 

OUTSTANDING PUBLIC RELATIONS CONSULTANCY

EQUINOX

EQ Account Executives, Dani and Ellen

‘Equinox has seen a tremendous growth period over the last 12 months. Its success is evidenced in forming strategic partnerships enabling the agency to attract a wider client base, an impressive list of new client wins and a re-focus on their internal training and skills processes.’

 

We’re super proud of the Silver Awards we picked up too for the following categories…

 

 

CONSUMER RELATIONS CAMPAIGN

STAEDTLER TEACHERS’ CLUB

The STAEDTLER Teachers’ Club team

 

HEALTHCARE CAMPAIGN

ORGAN DONATION. MAKE TIME TO TALK

The Organ Donation team

 

LOW BUDGET CAMPAIGN

CASTELL COCH: THE FAIRYTALE CASTLE

 

BEST USE OF MEDIA RELATIONS

THE DRAGON EFFECT

Western Mail – ‘Monster Love’

 

THE BEST USE OF DIGITAL

STAEDTLER TEACHERS’ CLUB

STAEDTLER World Kids Colouring Day — National Colouring Competition

 

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