Pack Your Imagination – Welsh Government Cadw

Pack Your Imagination – Welsh Government Cadw The brief: The brief was to devise a campaign to encourage more families to explore Cadw sites by positioning Cadw sites as a brilliant family day out.   Challenges we faced included: Competition for media coverage in lead up to Easter holidays with other tourism providers, Promoting the […]

case studies - Tourism & Leisure - Cadw time traveller

Cadw ‘Time Traveller Campaign’

Our Mission Equinox Communications (EC) was tasked by Cadw, the Welsh Government’s historic environment service, with engaging the Welsh public with their local heritage in the build-up to the tourism season, including those who may not typically have an interest in history. EC appointed Welsh comedians Chris ‘Korkey’ Corcoran and Elis James, of BBC Wales […]

The Valleys

Equinox was commissioned in January 2010 to devise and implement a tourism marketing and PR campaign for The Valleys region, comprising 11 local authorities and multiple partners including the Welsh Assembly Government, Visit Wales and Heads of the Valleys Partnership. Our Mission The three-year marketing campaign (running until June 2012) underpins the £42 million capital […]

The Park Plaza Hotel, Cardiff

The Park Plaza Hotel is a four star deluxe hotel situated at the heart of Cardiff and was the AA’s Hotel of the Year for Wales 2007. Our Mission Equinox was commissioned to raise the overall awareness of the hotel, restaurant and spa to ensure Park Plaza is the top choice in Wales for a […]

The Red Dragon Centre

The Red Dragon Centre is Cardiff Bay’s most popular entertainment destination and a complete entertainment and leisure experience all ‘under one roof’. It includes Hollywood Bowl, ODEON cinema, Vitality Gym, and G Casino. The Centre is managed by Savills UK. Our Mission Equinox was commissioned in 2006 to proactively raise awareness of the Centre and […]

Perfect Pitch

Five new campsites, collectively known as Perfect Pitch: Coastal Camping, were launched during summer 2012 as part of a trial by Creative Rural Communities, the Vale of Glamorgan Council’s rural regeneration initiative, to help local farming families to diversify their business while meeting the demand for camping in the area. Our Mission Equinox Communications was […]

Oakwood

Oakwood, the top paid-for attraction in Wales, commissioned Equinox to raise the positive profile of the theme park in the news pages of the consumer media in Wales. Our Mission The aim was to position Oakwood as the number one choice for a family fun day out in Wales. Our Approach Equinox released a series […]

Dare To Discover

Bridgend County has a variety of product – from surfing to spas and golf to gorge-walking – but it isn’t widely considered as a holiday destination. The aim of the campaign was to position Bridgend as an alternative destination for weekend breaks and to challenge current perceptions of the area. Our Mission Equinox devised a […]

Folly Farm

Folly Farm in west Wales is one of Wales’ top leisure attractions. It invested an impressive £1million to further develop the zoo by adding four new residents to the more than 200 animals and 50 species already at the attraction. Our Mission Four giraffes, Ja Ja, Taharqa, Khama, and Rafiki, would become Wales’ only giraffes […]