My Equinox internship | Sophie Campbell

With my final week of my five-week internship at Equinox now at an end, I can safely say these last few weeks have been anything but boring. This is very much because the team I’ve had around me in Equinox have been so welcoming to me, supporting all my ideas and encouraging growth on my […]

Equinox director appointed to CIM Wales Board

Our Associate Director, Helen Wild, is one of eight marketing experts to be appointed to a new-look board to help lead CIM (The Chartered Institute of Marketing)’s activities in Wales. The new role will see Helen lead the group’s PR and social media strategy to raise awareness of CIM and the wider marketing industry in […]

Launching ‘Live the Legends’

We’ve had an exciting day launching Cadw’s spring and summer campaign for 2017, ‘Live the Legends’. St David’s Day started with a 4am start for Helen, Sophie and Jamie who managed the surprise installation of two huge dragons in Caernarfon town centre. The Cadw campaign complements Visit Wales’s ‘Year of Legends’ and the dragon sculptures […]

Oh what a night!

Well, we’ve just about recovered from a momentous industry awards dinner hosted by the Chartered Institute of PR on Friday night at City Hall. Rather delighted to have won six awards, more than any other team in Wales and scooped the coveted ‘Outstanding Consultancy 2016’ award. Our Cadw Historic Adventures campaign won: – Silver – […]

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My month as an Equinox intern: Samantha Taite

The latest intern to join us as part of the Equinox Academy is Canadian student Samantha Taite. We’ve had a great few weeks with Sam and, as many find out, we’re not the type of agency to pass on coffee and photocopying duties – our interns are way too busy for that! We do, however, […]

An Ode to RD

As we bid (a sad) adieu to Robert, here’s the team’s run-down of his top Equinox moments… Meeting Pete Whoever said ‘never meet your heroes’ had obviously never spoken to Robert after his morning with awesome illustrator Pete Fowler. Not even the Kidwelly weather could dampen Robert’s spirits as he spent the day coordinating a […]

VIDEO: Four years of working with Cadw in 90 seconds

We’re often asked about our work with Cadw and I suppose it shouldn’t come as a surprise considering the unusual nature of the projects we’ve delivered over the last four years. If creating a Lego time-lapse from 6,000 images, painstaking CGI reconstructions and surprise 6ft dragons are not talking points then I’m not sure what is. […]

The CIM Marketing Excellence Awards 2016

On Thursday night Helen, Jamie and myself attended Park Lane’s famously glitzy Grosvenor Hotel for this year’s CIM Marketing Excellence Awards. A wonderful evening from start to finish, we’re ecstatic to announce that Equinox took home the Innovation in Public Sector SME Award for our work on Cadw’s Pack Your Imagination campaign. There’s nothing quite like spending a Thursday […]

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7 Reasons to Work at Equinox

Disclaimer: this is not in order of preference. 1. Equinox Socials – every couple of months we are taken on an Equinox social where we are wined and dined at the expense of Equinox at some of Cardiff’s best restaurants, bars and pubs. Impressively, never has this once affected our work output the next day…except […]

Yay! We’re CIPR UK finalists!

This week got off to an amazing start when we found out that our Pack your Imagination campaign with Cadw had been shortlisted for the CIPR UK Excellence Awards under both Public Sector and Arts, Culture or Sport categories! Go team! Read the full campaign case study and check out the incredible project that inspired it all below… […]


How to get animated on Facebook

Did you know that, in just a couple of hours, you can create an animated Facebook video that will (ahem) move your followers? Animation programs are ten a penny — and many of them are excellent — but our top tip is that the presentation app Keynote (which most Mac owners already have) is a […]

Equinox, dragon, cadw, wild creations, cardiff, caerphilly castle, welsh government

A Monster Week for Equinox: in Numbers

We’ve had one heck of a week here at Equinox. We surprised the public with that ferocious red dragon at Caerphilly Castle, following weeks and weeks of secret meetings and excitable planning (read about that part on Helen’s Wednesday blog post). Let’s reflect with numerals… …7:  the number of exclamation marks Equinox MD Eryl put on his email reply […]

Behind the headlines: The Dragon

When we got asked to create ‘a visual installation’ for Cadw, it was a bit of a dream come true. After years of asking if we could attach cool things to castles, they finally let us! From the offset, it was crucial that it became more than just a (pretty good) stunt! It needed to tick lots […]

Hard work pays off

If you’re a loyal Equinox blog reader you’ll remember my last post was very restrictive as I was unable to write about the top secret work we’d been up to that week. Well this week we were finally able to shout about it and, being PR types, that’s something we’re pretty good at. Opportunities to […]

My unusual journey to PR

My life would have been a lot easier had I been any good at the sciences or maths. I’ve noticed that people who are, seem to follow a distinct career path right from the beginning; they just seem to know what their vocation is in life is and then go on to become successful doctors, […]

5 Epic Things In 5 Days

So far, February has been super busy, exciting and slightly random (so pretty much a standard week at Equinox then!) Here’s 5 epic things that happened this week.  1. This view Becky and I headed up to Flint Castle on Thursday to plan for a top secret project and got to witness this stunning sight. 2. This ‘zentangle’ […]