The Park Plaza Hotel is a four star deluxe hotel situated at the heart of Cardiff and was the AA’s Hotel of the Year for Wales 2007.
Equinox was commissioned to raise the overall awareness of the hotel, restaurant and spa to ensure Park Plaza is the top choice in Wales for a Hotel break, eating and spa.
In addition to the overall objective of raising awareness of the Hotel’s profile, the range of facilities and the luxury treatment all visitors receive, the PR campaign also aimed to create: an understanding about the Hotel’s brand values, key messages and aspirations; an enhanced image and perception of the Hotel locally, regionally and nationally; and position Park Plaza as the number one hotel in Cardiff.
To achieve these aims, Equinox developed an ongoing, proactive media relations campaign targeting consumer, business, broadcast and online media.
Equinox generated a regular drip feed of media relations activity through press releases, features and topical stories in local media. Ongoing media relations with reviews ensure UK national coverage as well as in Wales.