Equinox Communications became the first PR agency in Wales to be commissioned by Marie Curie Cancer Care to raise its profile in Wales, in particular around the topics of policy and public affairs.
Marie Curie wanted to raise awareness of its work and services among key stakeholders in Wales, including the general public – both for its services provided and to increase fundraiser numbers, to political audiences – to be seen as the expert in the field of palliative care and to influence policy, and to the media.
Covering the spectrum of subjects Marie Curie wanted to raise awareness of, from policy documents and Government plans to the charities biggest fundraising campaigns and national associated films, Equinox used a full range of media tools to carry out successful PR activity.
Highlights included, placing Marie Curie as an expert commenting on the Welsh Government’s End of Life plan, highlighting the results of the charity’s surveys on palliative care and leading the communications campaign on the famous Great Daffodil Appeal.
Each campaign and piece of activity secured radio, TV, print and online coverage, including Welsh language coverage which was important to Marie Curie in Wales.
Through our PR campaign, Equinox has helped raise the profile of Marie Curie as a charity providing palliative care to people with terminal illnesses in a hospice and home environment. We have also helped raise awareness of the need for charitable donations and of the organisation’s expertise in its field to the political audience.
“When we decided to engage Equinox as our first dedicated professional PR support agency in Wales we were looking for an organisation which we felt understood the values of Marie Curie and would add value to our work in Wales both in a policy and wider context. Equinox has delivered on this in many ways and the team is always responsive and efficient in the execution of their work on our behalf.”
Simon Jones, Head of Policy and Public Affairs for Marie Curie in Wales