Equinox was commissioned in autumn 2011 to deliver a new brand identity for leading Welsh care provider, Care in Hand. The well-established business enjoyed a great deal of success operating as one of the leading social care providers in Pembrokeshire, west Wales with a second office opening in Pembrokeshire in 2012.
To build on its success, the company realised the need to create a clear brand identity for Care in Hand to raise its profile amongst key stakeholders. Equinox undertook a brand audit and it was agreed that the company should have a new website and a range of associated marketing collateral as well as new signage for the office and for company cars as well as a proactive PR campaign.
Equinox approached the project by creating a series of logo concepts and straplines along with a set of brand guidelines. A website was created using a CMS system which offered the client the ability to update as and when required following on from a simple training session included within the cost of the website package.
The website had a specially devised application form that would allow potential carers to apply for work with Care in Hand which has increased the number of applications; this was one of the key objectives of the branding project. The company has also received positive feedback from key stakeholders.
Visit www.careinhand.co.uk to view the website. In terms of marketing collateral, Equinox also delivered a suite of marketing materials including three service guides, a general booklet on Care in Hand’s services and a marketing folder. A pull up banner for public events was also created as well as stationery including business cards and email signatures.
The project was recently completed and, as a result, Equinox was commissioned to deliver a separate branding project on behalf of its sister company, Care Skills Pembrokeshire. The project is nearing completion, with a dedicated three-page website, three-ply leaflet, pull-up banners and other associated branded merchandise set to be unveiled at an industry event held in August 2012.
Regular media coverage appeared on the back of a proactive media relations campaign covering recruitment news, case studies of carers, testimonials from clients and business announcements.
Delan Umanee, Managing Director, Care in Hand.
“We have been impressed with the professionalism and enthusiasm of the whole team throughout the project. From the first meeting, when we discussed what we wanted to achieve for our business, Equinox has supported us right through the process.
They have provided us with a brand identity that we and all the team are proud of and we’ve received great comments from our contacts at Pembrokeshire County Council as well as Careers Wales. We had a website that was dated and wasn’t working for us at all. Working with Equinox, we now have a website that makes us look more professional. We’ve had around 100 applications through the new recruitment form to date and they’re still coming in. We’ve used Equinox to brand Care Skills Pembrokeshire for us and they even helped us come up with a company name!
In just four weeks, Equinox has delivered everything we need for our new company and we can’t wait to launch it! We will continue to work with Equinox and would recommend them to any business looking for branding support.”