NetRegs was launched in 2004 to provide SMEs in the UK with free guidance on complying with environmental legislation without the need to register.

It is an internet based organisation ( and is a partnership between the Environment Agency in England and Wales, the Scottish Environment Protection Agency and the Northern Ireland Environment Agency.

The organisation also encourages traders and businesses to consider reusing or recycling their building materials as a first option, before disposing of it legally.

Our Mission

The brief from NetRegs was simple and clear; raise the profile of NetRegs, increase the number of subscribers to the database and highlight the new legislation regarding the safe disposal of plasterboards from construction sites.

Our Approach

To address the brief Equinox planned an awareness week by joining forces with builders’ merchants across Wales to bring sole traders up-to-date with environmental legislation.

Throughout the week, NetRegs representatives visited builders’ merchants to meet up with builders, sole traders and construction companies from across the country about the benefits of signing up to the NetRegs website.

In turn businesses and traders were asked to sign the ‘Plasterboard Pledge’, which involves subscribing to a free monthly newsletter via the NetRegs website.

Subscribing could mean they save on average £2,600 a year by saving time on keeping up to date with legislation and complying with environmental law.

The Result

More than 150 sole-traders, contractors and SMEs signed up to the NetRegs website and the campaign gained extensive coverage in all local and trade media.

The campaign was also filmed and a short video was produced and distributed via online video-sharing sites.

2017-05-07T21:47:34+00:00 March 16th, 2014|Case Studies, Case Study Environment|